Sweet Briar College Riding Center Flyer

Project: Sweet Briar College Riding Center Event Campaign
Role: Lead Graphic Designer & Copywriter

Timeline: November 2024 (Marketing Course)

Objective
The primary goal of this project was to elevate the visual presence of the Sweet Briar College Riding Center to boost attendance at seasonal events. The challenge was to create a design that felt both traditionally collegiate and modernly accessible to students, faculty, and the local community.

The Strategy
Visual Impact: Leveraged high-action equine imagery to capture the energy of the Riding Center’s programs.

Clear Call-to-Action (CTA): Reorganized event metadata (dates, times, locations) into a high-readability format, ensuring potential attendees had zero friction when looking for event details.

Brand Alignment: Utilized a color palette and typography that complemented the existing Sweet Briar legacy while introducing a fresh, professional marketing edge.

The Result
A high-conversion flyer used for campus-wide distribution. This project served as a foundational study in Equine Event Marketing, proving that clean design and targeted messaging are the keys to building community engagement in the equestrian world.

Note: This project was developed as a student conceptual study. Design and copywriting by Erica Bates; photography used for academic demonstration.